On January 3, 2018, 2017 southern China fashion award ceremony was successfully held in Guangzhou Huadu Dongfeng Stadium (Asian Games venue). The South China fashion award ceremony is a review and award of the South China fashion industry for more than 20 years. It is closely concerned with encouraging the growth of the new generation of forces in the fashion industry and has become a grand ceremony for the inheritance and development of the South China fashion industry and culture. The event organization invited well-known fashion designers, supermodels, fashion photographers, fashion stylists, fashion show guides, actors and artists, fashion brands, etc. to participate in the event, pay homage to the industry pioneers, encourage the industry's new and cutting-edge forces, throughout the 20 years and the future of the development of South China's fashion industry, inherit and develop South China's fashion spirit.

Mr. Yang Yi, head of marketing center of Greater China, director of Japan xiushentang Co., Ltd., director of Aiko xiushentang Korea Co., Ltd. and general manager of Guangzhou Xiuyan Trading Co., Ltd., as a health and fashion industry giant, is witnessing the rapid change of China's fashion shaping and beauty. He is active in the fashion circle of Japan and South Korea. His keen sense of fashion and advanced marketing concept have led xiushentang's marketing team to achieve proud achievements, making xiushentang's beauty and the world's visible concept perfectly interpreted. In order to thank Mr. Yang Yi for his outstanding contribution to the fashion industry, the Organizing Committee of southern China Fashion Awards appointed him as the chief skin beauty consultant of 2017 China Guangzhou International Model Competition and awarded him the China beauty fashion Pioneer Award.